Branding Trends to Follow to Stay Ahead of the Curve

Whether you're part of a creative branding agency in Ahmedabad or New York, it's essential to continually learn and upgrade, whether staying updated on trends or revisiting the fundamentals to strengthen your branding concepts. To assist you in this endeavour, an we present the branding trends you need to learn how to remain relevant.

Using Sarcasm and Humor

To make your brand relatable, you must identify everyday situations and infuse humour into them. Taking your brand too seriously may gain little traction, but putting satire into memes, reels, or even large hoardings or posters can make your brand more memorable.

Monochromatic Themes

"Less is more" is the mantra for the 2020s. Say no to the use of every bright and catchy colour in the 2010 palette. This decade is all about embracing pastels, beige, and a more monochromatic colour palette.

Monochromatic styles are a hit with your target audience, whether it's your social media theme, packaging design, brochure, or visiting card. People today appreciate minimalism and tend to stay away from high-contrast designs.

Sustainable Themes

Opting for a sustainable theme doesn't just look good on paper for your corporate reputation. It tells Gen Z and the millennial target audience that you, too, are environmentally conscious. Additionally, using brown packaging can give off more earthy and rustic vibes.

Substituting Letters with Icons

Setting your brand apart from competitors is the first step to getting noticed. This is especially true for B2C products like stationery or cutlery, where packaging plays a vital role in the buying decision. For instance, graphic t-shirts, tea cups with brand names, and packaging featuring characters or icons can help build a strong connection with your customers.

The Bottom Line

Branding trends are something to adopt, only some at a time. It's essential to experiment with each one and measure the results. Step into your audience's shoes, discover how to connect with them and cultivate a loyal following. Let's create some branding magic together.